The Hallmark Image Campaign utilizes the Hallmark tradition of great storytelling as a point of entry into the imagination. The characters in the campaign live out their dreams and fantasies in unexpected ways reinforcing the connection between the viewers’ imagination and how they are influenced and enhanced by the movies they see on the Hallmark Channel.
PMcD Design:
Patrick McDonough, Creative Director
Patrick McDonough, Designer
Terence Williams, Director
Checco Varese, Director of Photography
Blue Rock / Oliver Wicki, Editor
Liquid Light / Amber Wilson, Digital EFX
Elias Arts, Music
Dana K. Bonomo, Executive Producer
Joanne Tolkoff, Producer

Hallmark Channel:
Brenda Nesbit

The Hallmark Channel Holiday package communicates a simple equation: Hallmark = Holidays. Acting as holiday anthems, spots use live action to tell engaging stories set against upbeat, esoteric holiday songs. IDs feature a variety of live action scenes, with the Hallmark Channel logo emerging out of spinning snowflakes.

IDs, Promo Package Toolkit
PMcD Design:
Patrick McDonough, Creative Director
Steve Tozzi, Designer
Terence Williams, Director
Terry Stacy, Director of Photography
Steve Tozzi and Patrick McDonough, Designers
Black Logic, 3D
Fred Jordan / V2, Editor
Hayley Moss, Music
"Christmas is the Time to Say I Love You" Performed by Billy Squire, "Winter Weather" Performed by Squirrel Nut Zippers, "Christmas Boogie" Performed by Sugarchild Robinson, EMI Publishing
Joseph Spaid / Edgeworx, Tim Farrell / LiquidLight, Digital EFX
Dana K. Bonomo, Executive Producer
Mike Sullo, Producer

Hallmark Channel:
Chris Moseley, David Snapp and Chad Harris


IDs, Promo Package Toolkit

IDs, Promo Package Toolkit