New York-based PMcD Design, part of the transmedia branding and design group Lori Pate+, has designed and produced the promotional package for "Crash," the first original series created by Starz.

The package needed to convey the essence of the show.  The characters have different backgrounds with diverse destinations ahead, and lives collide.  The series, based on the Academy award winning feature film, features Dennis Hopper among the ensemble cast, and is shot on location in New Mexico.

Elements for the promo package were created using custom footage shot with the Phantom super high-speed, digital camera. This footage included super slow motion (1000fps) sequences of glass shattering and metal twisting, time-lapse footage of the Los Angeles skyline.  The show's logo is projected over myriad surfaces and layered throughout the specialty footage and graphic elements. 

The Package included IDs, end pages, long form title sequence and a comprehensive toolkit for Starz producers and editors to use for tease, launch and episodic campaigns.  

PMcD Design
is a New York-based, full-service design company. PMcD specializes in all aspects of broadcast, and print design as well as production for the entertainment industry. Clients include ABC, NBC, ESPN, NGC, Starz, Encore, PBS and WNET. PMcD Design is part of LORI PATE+, a transmedia branding and design group. For further information, please contact Lori Pate by visiting

For Starz:

Art Director: Brian Kintz — Executive Director, Creative Services: Kandy Barry — Executive Director, Creative Services: Marc Chusid
Vice President, On-Air Promotions: Che Che Mata — Director, Starz Channels: Stacey Libbrecht

For PMcD Design:

Creative Director: Patrick McDonough — Executive Producer: Dana Bonomo — Designer: Suzanne Kiley — Producer: Alison Cole — Live Action Producer: Alessandra Pasquino — Director / DP: Andrew Turman — Lead Animator: Alex Gasowski — Animation / Editor: Genevieve Manion — Media Artist: Josh Lynne

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