The square and the circle play perfect counterpoint to each other as the ABC logo takes center stage in a square universe. A moving mesh of blocks forms the window through which humorous moments invite the viewer into a close relationship with ABC talent and programming. The bold and vibrant palette heightens the lively personality of comedic programming as talent emerges and recedes in an energetic dance between inner and outer environments.

IDs, Promo Package, Branding Menus, Affiliate Package
PMcD Design:
Patrick McDonough, Creative Director
Glenn Lazzaro / Crossroads Television, Director
Steve Tozzi, Michael Grana and Patrick McDonough, Designers
Mark Nickelsburg / Post Factory, Editor
Tonal, Music

Edgeworx:
Paul de Laubier, Paul Poole, Sharon Eagan, Molly Schwartz, Mark Thompson, Lauren Wang, Dan Parham and Jason Howe, Digital EFX
Dana Bonomo, Executive Producer
Joanne Tolkoff, Producer
Shane Dolly, Associate Producer

ABC:
Mike Benson, Marla Provencio, Corky Cholakian and Jill Gershman

The square and the circle play perfect counterpoint to each other as the ABC logo takes center stage in a square universe. A moving mesh of blocks forms the window through which dramatic moments invite the viewer into a close relationship with ABC talent and programming. The dark realistic palette accentuates the tension of dramatic programming as talent emerges and recedes in a subtle choreographic dance between inner and outer environments.

IDs, Promo Package, Branding Menus, Affiliate Package

TGIF is the exuberant Friday night comedy block on ABC. The graphics package plays off the simplicity of the circle setting the groundwork for the graphic environment. Logo repetition transcends its original form to become a graphic icon. TGIF is designed to stand alone as a distinct personality that identifies Friday as a destination for comedy and fun on ABC.

IDs, Promo Package, Branding Menus