Create the feeling to communicate the day’s theme of “Powerful Brands, Powerful Platforms“, high energy and high-level in it’s message.
PMcD Design:
Patrick McDonough, Creative Director,
Andrew Burst, Editor
Mike Gurley, Designer

Tonal Sound NYC, Music:
Alex Lasarenko, Creative Director

Air Force One:
Walter Thomas, Creative Director

And Partners:
Charlie Veprek, Producer
David Schimmel, President and Creative Director

Pluma Italia
Overall brand identity, look and feel
International modern luxury makes it’s mark in the US with the launch
Of pluma Italia, a collection of costume jewelry including statement necklaces,
cuff bracelets and showpiece clutches invoking a worldly style , chic and elegant.
Creative Director, Brendan Cannon has partnered with T-Project Inc., an Italian
network of producers and suppliers of over two hundred factories that manufacture goods for some of the most prestigious fashion houses.

Logo, website, look book, collateral, advertising, hang tags, bags.


PMcD Design:
Patrick McDonough, Creative Director
Mike Gurley, Designer
Dana Bonomo, Executive Producer

Pluma Italia:
Brendan Cannon, Creative Director, Designer
Jeanmarie Kearney, Producer
Jamie Thornton, photographer

Design an overall look and feel identity for the brand.
To showcase the excitement and opportunity around this new product.
Highlighting how it works and the unique benefits to customers
Cür is a new interactive streaming music service with a music library of over 23 million songs.

Logo, palette, typography, app icon, screen and web design, animation

PMcD Design:
Patrick McDonough, Creative Director
Mike Gurley, Designer
Dana Bonomo, Executive Producer
Meredith Bugel, Animator

Firemedia Partners:
Shari Leventhal, Marketing
Renee Forbes, Multi-platform Producer, Editor

Hells Kitchen:
Jules Filicia, Creative
Stacy Van Wickler, Strategy

Tom Brophy, Founder & CEO
John Lack, Vice Chairman


App / Website

Complete business launch for contemporary designer collection of hand knit scarves by Patrick McDonough.

Corporate Identity includes logo, collateral, website, look books, product labeling
Branded content for product videos
PMcD Design:
photographer / director
Slijper Williams
David Slijper
Terence Williams

photographer / director
Pauline St. Denis

executive producer:
Dana Bonomo

Brendan Cannon

Cale Honneysett
Mike Gurley

Darla Baker
Alex Baldini 
Ryan Bertroche 
Shanina Shaik
Alden Hoyt
Eric Swanson
Jack Gustafsson
Jihaad Curry
Sam Gustafsson