The redesign package is a dynamic blend of type and image serving as a conduit for pop culture news and smart observations on ABC Family programming. Bright bold planes of color and an outspoken type style communicate a distinctive network identity that always lets you know what it thinks.
IDs, Promo Package Toolkit
ABC Family
PMcD Design:
Patrick McDonough, Creative Director
Steve Tozzi, Designer
AFCG, 3D Design
Paul Poole, Joseph Spaid, Sharon Egan, Jason Conrad, Paul de Laubier / Edgeworx, Brian Caiazza / In8Skils, Rick Spain / Sony Music, Digital EFX
Alex Lasarenko/Tonal, Music
Dana Bonomo, Executive Producer
Joanne Tolkoff, Angela Bowen, Tom Bayer, Producer
Shane Dolly, Associate Producer
ABC Family:
Regina DiMartino, SVP Marketing
Angela Shapiro, General Manager
Craig Parks, Executive Producer
Monica Halpert, Strategic Consultant
Patrick McDonough, Creative Director
Steve Tozzi, Designer
AFCG, 3D Design
Paul Poole, Joseph Spaid, Sharon Egan, Jason Conrad, Paul de Laubier / Edgeworx, Brian Caiazza / In8Skils, Rick Spain / Sony Music, Digital EFX
Alex Lasarenko/Tonal, Music
Dana Bonomo, Executive Producer
Joanne Tolkoff, Angela Bowen, Tom Bayer, Producer
Shane Dolly, Associate Producer
ABC Family:
Regina DiMartino, SVP Marketing
Angela Shapiro, General Manager
Craig Parks, Executive Producer
Monica Halpert, Strategic Consultant