The AMC redesign is infused with color and light. The brand moves from nostalgia to a contemporary identity that is smart and knowledgeable about all aspects of movie history. The use of white open space and signature images frames for a modern eye distinguishes AMC as a network that shows great movies and the stories behind them.
PMcD Design:
Patrick McDonough, Creative Director
Michael Grana, Designer
Glenn Lazzaro and Russell Fine, Directors
Russell Fine, Director of Photography
Peter Barstis/Red Car and Rachel Reichman, Editors
Black Logic and Liquid Light, Digital EFX
AFCG, 3D Design
Elias Associates, Music
Dana K. Bonomo, Executive Producer
Producers: Diana Lochridge and Jennifer Howd

AMC:
Stuart Selig