ESPN2, the wild son of ESPN, hit the airwaves with a graphics package ready to challenge the traditions of established sports iconography. Jagged edges, extreme colors and unusual footage were combined to attract a new generation of sports enthusiasts.
Image Campaign, IDs, Promo Package, Block Opens
ESPN2
Network Launch
PMcD Design:
Patrick McDonough, Creative Director
Michael Grana, Dale Robins, Designers
Michel Suissa, Glenn Lazzaro, Editors
AFCG, Digital EFX & 3D
Music, Elias Associates
Scott Danielson, Executive Producer
ESPN:
Noubar Stone, Senior Creative Director
Patrick McDonough, Creative Director
Michael Grana, Dale Robins, Designers
Michel Suissa, Glenn Lazzaro, Editors
AFCG, Digital EFX & 3D
Music, Elias Associates
Scott Danielson, Executive Producer
ESPN:
Noubar Stone, Senior Creative Director
Network Launch
Image Campaign, IDs, Promo Package, Block Opens
